Proposal
Working title
Keep the monster within
Competition category/genre
TV advert, movie trailer, music video, promotional video, online media clip
Key question the video will answer
Why young people shouldn’t take drugs and the answer is that it turns you into monster that people look down towards.
What’s the purpose of the video?
To make the audience feel afraid of taking drugs and to make them feel scared of becoming the monsters within the video.
Who is your target audience?
My target audience is mostly young adults/ teenagers, mostly between 15 and 20 have and is also a mainly male aimed.
Total running time
30 seconds
Editing software, fx , special features
Premier pro
.
Treatment
Summary of storyline
Act 1
The camera is focused on a child (girl) with the background out of focus; this shot should be a close up. The child is wearing dull clothing with an unsettled look on its face, with the wall behind her, also very dull colouring. It then cuts to a mid shot of this man facing towards the camera as if it’s a first person shot from the little girls view, the man is wearing a grey hoody and a monster mask on his face and drugs in his hand. During all of this the music will be sad and depressing in the background.
Act 2
A medium long shot of 4 teenagers wearing “gangster” like clothing sitting under a bridge with graffiti behind them. Then cut to the other side of under the bridge to a medium close up of a women looking very disgusted towards the teenagers. Her clothing is very dull as well while the teenagers clothing are very dark. It then cuts to the teenagers in the same position as before but now they all have monster masks on and drugs in their hands. The same music from act 1 is still playing in the background through it all.
Act 3
Its a medium close up of a women screaming with dull clothing, and in the back ground shes in a public park. The woman is very angry and is screaming at her partner off screen. Then a cut to a two people shot of the women screaming with dull clothing with a man with a mask of a monster on his face and wearing dull clothing as well. He is holding drugs and is screaming and waving around his arms. Then slapping the women, she goes silence and it fades to black and the logo for anti drugs show up on the screen. While the music finally ends.
What’s the concept behind it? (How do you plan to ‘hook’ your audience?)
I think by people who take drugs or are thinking of taking drugs are scared off because they are seeing how they’re love ones see them and how they look should scare them off and hit hard for them
Setting
I want them in both normal everyday type of settings like parks, homes and near bridges to make it hit them hard no matter where they are everyone can relate to it.
Characters
Child, farther, boyfriend, girlfriend, 4 teenage thugs and old lady
Style
In the style of charity and other help ads, darkened filter with slow motion used within it.
Can you give it a tagline?
(This will help you focus on the message)
Keep the monster within